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  • Inbound Marketing
  • Marketing objective
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True to its name, relationship marketing is a technique whose purpose is to enable the brand to establish both a qualitative and unbreakable link with customers.

Marketing trends
  • Storytelling is here to stay!
  • Influence marketing
  • Mobile marketing or M-marketing
  • Moving from Analytics to Insights
  • General Data Protection Regulation
Techniques & tools
  • E-mail marketing
  • Inbound marketing
  • Content Marketing
  • Search Engine Marketing
  • Social Influence marketing
Marketing and brands

Brand marketing is about strategically determining the experience you want your customers and prospects to have.

Get to know the major digital marketing trends!
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