A sales promotion agency will assist you in carrying out various promotional activities for your products. The main objective of these activities is to stimulate your sales in order to increase your turnover. Such an agency will certainly help you to improve your relationship with your customers. Experienced agents need to reach out to as many customers as possible in order to introduce them to your offers. Whether it’s in a supermarket, at a trade show, door-to-door or simply on your premises, a sales promotion agency will meet your needs. Discover in this guide the good reasons to call on trade professionals.
Take advantage of the best sales promoters!
The advantages of a sales promotion agency are based on two factors. There is the back office team and the field team. Most sales animators work in the field, where the agency’s operational and strategic objectives are achieved. These are always in line with the objectives of your company.
The professionalism of the animation staff demonstrates the service qualities and overall competence of the agency. You benefit from the intervention of the animators in the commercial activities. They must be reliable and active in the field, with a natural charisma capable of attracting people. They are sometimes in charge of the dynamic promotion of an event, get more information on the dedicated platforms.
As an organiser, you need to set your terms and give clear guidelines on what you expect. You can be a large company, a shop or a brand representative. All profiles are suitable for the sales animation agency. To request the agency, you can scout online or in the classified ads.
The power of proposal for shows and events!
The commercial agency provides you with commercial and marketing services. Communicating your products in a more effective way will generate the phenomenon of “pull”. This means that customers will be attracted to your products and services. The agency also offers relevant activities in a strategic location that can optimise your sales. They will be perfectly adapted to your sector of activity, the marketing segment of your product, your brand image and your objectives. For a private sale, for example, a restricted trade fair or a VIP event, the agency targets mainly influential customers.
For a supermarket stand, a trade show open to all, or the launch of a product just out of your factory, it will target a wider range of customers. This is to increase the visibility of your company. The agency’s force will act as a buying incentive. Creativity must be at the centre of the agent’s qualities in order to carry out activities that are as captivating as they are attractive.
Choose an agency that can take ownership of your objectives!
The sales promotion agency must be able to align itself with the objectives you have set. You should agree in advance with the agency’s representative or agents on several points in order to get the animation activities off to a good start. You have the right to communicate the ways in which you want to boost your sales in order to boost your end-of-month figures. As this is a commercial event, the agency must design commercial animations. They are in line with the so-called “SMART” objectives (Specific, Measurable, Achievable, Realistic and Time-bound).
The objectives must be detailed in order to achieve a certain level of purchases in a given period. With the help of the agency, you should use tools to quantify, monitor the impact and cost of activities. With constant reference to the current situation, targets are set within a well-defined implementation framework. To do this, the agency must have good product knowledge, organisational and coordination skills and patience.
How to choose the right sales promotion agency?
The service sector to which the sales promotion agency belongs is a dynamic segment. It is also a major factor in marketing development. The choice of agency should therefore be based on solid criteria. The level of quality of the service you receive will depend entirely on this. You should also consider the usefulness parameters of the commercial. These include increased sales, brand awareness and the need to outperform your competitors in terms of visibility.
If you want to enter a particular industry, you should use the services of an agency specialising in your chosen field. The techniques used are usually not the same and they may vary from one sector to another. The experience and previous achievements and human and financial resources will also play a huge role. Make sure you go to an agency that meets all these criteria.